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Tying each of these threads together is the question of what portions digital information must be packaged in. Economists consult with the observe of grouping items together for a single sale as bundling. Traditionally it has been held that shoppers are likely solely to buy objects when the amount reaches a crucial mass to justify the effort of the purchase. So CDs normally have ten songs, magazines have many articles, and batteries come in packs of 4. This association has also benefited producers because the marginal price of production generally decreases as quantity increases, and distribution costs might be tremendously decreased by economies of scale. 21